Marketing Account Director (New England / Hybrid)

Posted 8 months ago

A c c o u n t    D i r e c t o r   – New England (Hybrid)

Remote Office with occasional on site in Providence RI

Our client is looking for an Account Director with deep expertise managing digital and email marketing programs. You are responsible for owning, managing, and growing a key client as well as helping our company expand our digital offerings, all with the support of an experienced, full-service agency team behind you. You must be comfortable in the driver’s seat, and enjoy leading teams and making smart, critical decisions to support needs of our clients and company. Must be passionate about digital marketing, but also understand the importance of a multi-channel marketing approach in this ever changing marketplace.

Important Note: This is not a sales opening, so please do not apply if you are looking for a sales position.


Benefits of this position:  

  •   Become part of a growth company that values and rewards individual achievement 
  •   Competitive earning potential (base + bonus potential); health insurance, 401k, etc. 
  •   Ownership to lead and develop client programs in support of company growth 
  •   Work with top talent; highly seasoned measured marketing professionals 
  •   Full-time virtual office model; greater Boston area 
  •   Collaborative culture where people feel valued from both management but also each other 


Primary Job Qualifications:

  •   7-10+ years managing digital marketing + acquisition email programs for clients or internal teams 
  •   7-10+ years of account management experience; prior management of a team is a plus 
  •   Deep knowledge of digital channels, how they work together + compliment other channels 
  •   Strong data + analytics background; can analyze online + offline program results, use web analytic tools, generate strategic ideas based on performance. Experience with Adobe Experience Manager a plus 
  •   Experience managing list partners; including audience selection and data modeling 
  •   Ability to develop strategies across channels + equally savvy at overseeing implementation; while we have support team in place, candidate must have roll-sleeves-up mentally 
  •   Confidently lead teams and make critical decisions 
  •   Proven track record of building and growing meaningful long-term client relationships 
  •   Innate ability to develop strong interpersonal relationships at day-to-day and senior levels 
  •   Agency experience is a plus 


Key Responsibilities: 

  •   Management of client relationship(s); deliver on goals and flawless execution of programs Be a respected extension of your client’s team; consistently demonstrate value + build strong rapport 
  •   You are the account lead; inspire + motivate the team, ensure quality work is created, stay ahead of results: maximize success and optimize weakness, effectively juggle various projects and problem solve 
  •   Be an internal digital + email marketing expert; become trusted advisor to clients 
  •   Understand client business challenges, propose well thought out solutions, see them through 
  •   Develop and adhere to approved budgets. Help establish clear performance expectations, set up proper tracking and assist in post-program analysis 
  •   Effectively present strategic recommendations and creative to clients as needed 
  •   Research + recommend new capabilities/best practices/industry trends in support of client + company goals 
  •   Be proactive; always look for ways to optimize client programs, anticipate/solve issues 
  •   Manage a small team of Senior Client Executives + Account Managers 
  •   Attend monthly mgmt meetings as client lead; discuss revenue opportunities, YTD performance + projected results, share client successes, and make recommendations to address any weak areas